Posted in Contest, E-Launch, Launch Party, Marketing, Promotion

THIS is How to Do an Online Launch

Posted on by beckylevine

Launch party. What image does that phrase evoke for you? A crowded bookstore with a big, yummy cake? An author up at the front of the room doing a reading? A raffle?

I love book launches. I love to go and hang out with fans and other writers and celebrate a friend’s newest book. In a little less than a year, I hope to be launching my book and having a blast.

I also, though, am thinking about how to market that launch online. I will be doing an e-launch with/through Writer’s Digest, but I also want to make the most of any of my other online resources. So I’m starting to pay attention to how other authors are using the Internet to announce their books and get people hooked.

Cynthia Liu writes for children and teens, and her book Great Call of China has just been released. I went over to her website to check out the launch, and I am MORE than impressed. I’m going to take a few minutes and go through everything, taking notes at every step.

Go take a look yourself!

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Author:

Becky Levine is a children's book writer, working hard to strengthen her picture-books skills. She is the author of The Writing & Critique Group Survival Guide, a book to help you get started with a critique group, learn to revise from a critique, and strengthen your own critiquing powers. She has also published two nonfiction children's books with Capstone Press. She is currently seeking representation. Becky lives in California's Santa Cruz mountains, where she spends a lot of time sitting on the couch, knitting needles in hand, thinking through the next revision. At her day job, she writes grants for a nonprofit healthcare organization.

7 thoughts on “THIS is How to Do an Online Launch”

  1. Hi Becky,

    I hardly ever get a chance to work on this site. Usually the site is down.

    I am really interested in the online launch. I have never heard of that.

    My book is coming out in Mar or Apr and I would love to do that.

    I’m going to look at Lui’s site, but what do you mean when you say you are going to do an on line launch with this site?

    Cheryl Carpinello

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  2. Hey, Charyl–

    If you look at Cynthia’s site, you’ll see a lot of what I mean, but I should probably do a few more posts about this in the future. I think it’s giving people some big reasons to come to your site right when the book comes out and advertising the launch as many online places as you have. I’ve also been involved in blog tours–where different bloggers interview an author online about their book.

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