THIS is How to Do an Online Launch

Launch party. What image does that phrase evoke for you? A crowded bookstore with a big, yummy cake? An author up at the front of the room doing a reading? A raffle?

I love book launches. I love to go and hang out with fans and other writers and celebrate a friend’s newest book. In a little less than a year, I hope to be launching my book and having a blast.

I also, though, am thinking about how to market that launch online. I will be doing an e-launch with/through Writer’s Digest, but I also want to make the most of any of my other online resources. So I’m starting to pay attention to how other authors are using the Internet to announce their books and get people hooked.

Cynthia Liu writes for children and teens, and her book Great Call of China has just been released. I went over to her website to check out the launch, and I am MORE than impressed. I’m going to take a few minutes and go through everything, taking notes at every step.

Go take a look yourself!


  1. Hi Becky,

    I hardly ever get a chance to work on this site. Usually the site is down.

    I am really interested in the online launch. I have never heard of that.

    My book is coming out in Mar or Apr and I would love to do that.

    I’m going to look at Lui’s site, but what do you mean when you say you are going to do an on line launch with this site?

    Cheryl Carpinello


  2. beckylevine says:

    Hey, Charyl–

    If you look at Cynthia’s site, you’ll see a lot of what I mean, but I should probably do a few more posts about this in the future. I think it’s giving people some big reasons to come to your site right when the book comes out and advertising the launch as many online places as you have. I’ve also been involved in blog tours–where different bloggers interview an author online about their book.


  3. beckylevine says:

    Oops–CHERYL! It was a typo, I swear! 🙂


  4. cynthea says:

    Aw, Becky! I’m glad you enjoyed the launch. It was sooooo fun to put together!


  5. Andra M. says:

    I agree that’s the way a book ought to be launched! I’m inspired as well.


  6. beckylevine says:

    I’m trying to convince myself that the work she put into it wasn’t all THAT much! Ha!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: