Launch party. What image does that phrase evoke for you? A crowded bookstore with a big, yummy cake? An author up at the front of the room doing a reading? A raffle?
I love book launches. I love to go and hang out with fans and other writers and celebrate a friend’s newest book. In a little less than a year, I hope to be launching my book and having a blast.
I also, though, am thinking about how to market that launch online. I will be doing an e-launch with/through Writer’s Digest, but I also want to make the most of any of my other online resources. So I’m starting to pay attention to how other authors are using the Internet to announce their books and get people hooked.
Cynthia Liu writes for children and teens, and her book Great Call of China has just been released. I went over to her website to check out the launch, and I am MORE than impressed. I’m going to take a few minutes and go through everything, taking notes at every step.
Go take a look yourself!